WhatsApp to release cloud API, top rate options to draw companies

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A 3-d-printed Whatsapp brand is positioned at the keyboard on this representation taken April 12, 2020. REUTERS/Dado Ruvic/Representation/Report Photograph

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Would possibly 19 (Reuters) – WhatsApp is introducing unfastened cloud-based API products and services in a push to get extra companies the usage of the app, Meta Platforms (FB.O) CEO Mark Zuckerberg introduced on the corporate’s messaging tournament on Thursday.

The messaging carrier, which has more and more courted enterprise customers, is one in all a number of platforms the place Fb-owner Meta has introduced extra buying groceries and business-focused options.

Zuckerberg, talking at Meta’s “Conversations” tournament, stated the providing would imply “any enterprise or developer can simply get admission to our carrier, construct without delay on most sensible of WhatsApp to customise their enjoy and accelerate their reaction time to consumers by way of the usage of our protected WhatsApp Cloud API hosted by way of Meta.”

WhatsApp already has an API, or form of tool interface, for companies to attach their programs, which generates income.

Meta, which purchased WhatsApp for $19 billion in a landmark 2014 deal, stated that companies would now not have the ability to message other folks on WhatsApp until they’ve asked to be contacted.

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Reporting by way of Elizabeth Culliford in New York and Katie Paul; Modifying by way of Lisa Shumaker

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