Samsung Australia fined $9.7 mln over false water-resistance claims

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A lady tries out a Samsung Electronics’ Galaxy Notice 8 at its shop in Seoul, South Korea, October 11, 2017. REUTERS/Kim Hong-Ji

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June 23 (Reuters) – Australia’s festival regulator mentioned on Thursday a court docket has ordered the native unit of Samsung Electronics (005930.KS) to pay a penalty of A$14 million ($9.65 million) over deceptive claims a few water-resistance function in a few of its smartphones.

Samsung Australia admitted to deceptive patrons of a few of its ‘Galaxy’ telephones concerning the water-resistance stage, the Australian Pageant & Shopper Fee (ACCC) mentioned. The regulator had first sued the corporate in July 2019.

The regulator mentioned that between March 2016 and October 2018, the corporate ran in-store and social media ads that claimed the telephones may well be utilized in swimming pools or sea water.

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The ACCC, alternatively, won loads of proceedings from customers pronouncing the smartphones didn’t serve as correctly and even stopped operating fully after being uncovered to water.

The claims “promoted crucial promoting level for those Galaxy telephones. Many shoppers who bought a Galaxy telephone will have been uncovered to the deceptive commercials sooner than they made their resolution to buy a brand new telephone,” mentioned ACCC Chair Gina Cass-Gottlieb.

Samsung didn’t right away reply to a Reuters request for remark.

($1 = 1.4512 Australian bucks)

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Reporting via Harshita Swaminathan, further reporting via Navya Mittal; Enhancing via Sherry Jacob-Phillips

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