China’s Xiaohongshu kicks off personnel layoffs – supply

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A person walks previous the sales space of Chinese language startup Xiaohongshu, which means that “little purple guide” in Chinese language, on the Large Knowledge Expo in Guiyang, Guizhou province, China Would possibly 27, 2019. REUTERS/Stringer

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HONG KONG, April 21 (Reuters) – Chinese language social e-commerce app Xiaohongshu, referred to as China’s resolution to Instagram, has kicked off a spherical of layoffs, a supply aware of the topic mentioned, as the corporate joined different web companies in retrenching.

The layoffs have been first reported on Thursday by way of native media retailers comparable to Sina Generation, which cited social media postings by way of workers. Sina Generation additionally mentioned the layoffs affected more than one departments of the corporate in Beijing and Shanghai.

A supply as regards to the corporate mentioned the layoffs impacted not up to 10% of its body of workers and have been a part of its commonplace efficiency overview procedure, including that affected workers got a buffer duration.

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Xiaohongshu didn’t straight away reply to a request for remark.

Based in 2013, Xiaohongshu has greater than 2,000 workers throughout a number of towns in China. Its title interprets to “Little Purple Guide”.

The Shanghai-based corporate, whose backers come with Tencent Holdings (0700.HK), Alibaba Crew (9988.HK) and Singaporean state investor Temasek Holdings, finished a $500 million fundraising spherical in November that valued it at up to $20 billion. learn extra

Its job-cutting workout follows such strikes by way of different Chinese language tech giants, together with Alibaba and Tencent.

Reuters reported remaining month, mentioning assets, that Alibaba and Tencent would in combination minimize tens of hundreds of jobs this yr in certainly one of their largest rounds of layoffs as they attempted to deal with a sweeping regulatory crackdown.

New rules have banned a few of their previous industry practices and restricted enlargement alternatives.

Xiaohongshu has additionally been focused by way of Chinese language regulators.

In November it was once referred to as out by way of government for over the top selection of private data. In January it was once fined 300,000 yuan ($47,000) after state media reported it had failed to prevent customers from sharing lewd content material that includes minors.

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Reporting by way of Josh Ye; Enhancing by way of Brenda Goh and Bradley Perrett

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